The strategy was built around exclusivity within scale. Paris Games Week draws over half a million visitors, and Twitch's partners needed a space that felt like theirs. The design used the newly released digital brand guidelines as the creative foundation, translating the brand's online identity into materials, lighting, and spatial design. Every detail was built to feel premium without losing the raw energy that makes Twitch's community distinct.
A multi-zone branded environment designed for both content creation and community, including:
Dedicated streaming zones where Twitch partners could broadcast live from the event floor
Game stations built for commercial play and audience interaction
Scheduled live streams and official meet-and-greet sessions with high-profile creators
Dedicated security and VIP access for creator interactions
A premium lounge environment giving partners and influencers a retreat from the main show floor.
500,000+ Paris Games Week attendees, with the Twitch stand operating as a primary creator destination on the show floor
First physical translation of Twitch's newly released digital brand guidelines into a built environment
Client described the brand interpretation as "spot-on," with the stand exceeding the expectations of the brief
Premium creator environment established as a replicable model for Twitch's B2C and B2B activations across global regions
