The format was kept intimate by design. A tighter room creates better conversations; better conversations create a better pipeline and a flagship event in Newfront's backyard had to earn the room it commanded. Content caliber and a carefully curated guest list did the heavy lifting, people came because of who else would be there.
Two days of influential speakers
fireside chats, curated networking, and an elevated evening program. Everything from room layout to dinner seating was designed to put the right people next to each other.
Exceeded guest attendance goal by 26%
$4.1M in prospect pipeline revenue
$4.2M in client nurture revenue
24% above target event ROI (to date)
