Newfront X Transform

Newfront X Transform

The Ask

Show up meaningfully at one of the biggest people-leader conferences of the year without getting lost in the noise. Turn a crowded industry moment into an intimate one, and use it to deepen relationships with CPOs, CHROs, and C-suite decision-makers actively in the pipeline.

The Ask

Show up meaningfully at one of the biggest people-leader conferences of the year without getting lost in the noise. Turn a crowded industry moment into an intimate one, and use it to deepen relationships with CPOs, CHROs, and C-suite decision-makers actively in the pipeline.

Strategic Approach

Strategic Approach

Rather than chasing reach, the program was built around exclusivity. A small, curated guest list of senior people leaders wrapped around the conference rather than competing with it, with every touchpoint designed to feel hosted rather than marketed to.

Experience

Experience

Complimentary Transform conference tickets for invited guests

an intimate executive dinner, and a VIP suite at the Sphere , three distinct moments that moved guests from the main stage into our world and kept them there.

Impact

Impact

$4M in prospect pipeline revenue

$2.9M in client nurture revenue

39% above target event ROI (to date)